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09.13.2016

HUMACH ADDS INDUSTRY VETERAN, OPENS SAN FRANCISCO OFFICE

DALLAS, Sept. 13, 2016 /PRNewswire/— Humach (humans + machines) is revolutionizing the way businesses engage, acquire, and support their customers by combining the creativity and experience of humans with the computational power, analytics and automation of machines.

Humach is pleased to announce that Tom Asher has joined the team as the SVP of Customer Engagement. In this new role, Asher will serve as a key leader in the strategic development of innovative customer experience solutions for Fortune 2000 companies and venture-backed start-ups.

“Humach is focused on improving the customer success journey. Tom’s background in driving customer support and sales solutions will help our clients achieve unprecedented business value,” said CEO Tim Houlne. “Tom will be working out of our San Francisco office, allowing us to partner with some of the most innovative companies in the world.”

Prior to Humach, Tom was VP and General Manager of The Action Company, which developed a new communication channel and platform to provide a better mobile consumer service experience. Previously Tom built and led the Customer Care function for Sunrun, now the largest residential solar company in the U.S. Prior to Sunrun, Tom oversaw Consumer Relations for Levi Strauss & Co. for U.S., Canada, Mexico and Brazil.

“I’m very excited to join Humach. I’ve been following Humach since the company was launched,” said Asher. “The philosophies and experience of the leadership team are closely aligned with my career long passion to redefine and drive a vastly improved customer experience.”

Tom has been involved in the Society of Consumer Affairs Professionals (SOCAP International) since 1997, serving as an officer and then chairman on SOCAP’s national board. Tom will be moderating a panel on “Dismantling Silos in an age of Digital Disruption” at SOCAP’s Annual conference October 23-26 in Orlando, FL.