Headshot of Julia and Mark

Humach Recruits Industry Veterans to Enhance Focus on Customer Experience, AI and Automation

Mark Honeycutt Joins as President, Digital and Professional Services

Julia Ochinero Becomes New Chief Marketing Officer  

Dallas, April 18, 2023 – Humach, the customer experience provider that blends human and machine-driven contact center capabilities, appointed two industry veterans to key leadership roles to assist with the company’s goal to provide seamless customer experiences for companies seeking efficiency in their AI and digital transformation.

Mark Honeycutt is joining Humach, bringing more than two decades of global customer experience at Microsoft and Amazon. As the newly appointed President of Digital and Professional Services, Honeycutt will be responsible for bringing Humach’s technology to life for our clients by enhancing their customer’s experience.

Silicon Valley marketing executive Julia Ochinero becomes Humach’s new Chief Marketing Officer who will be applying her deep experience working in artificial intelligence and contact center platforms to lead the company’s brand, product marketing, communications, industry insights and go-to-market functions.

“It’s rare to find business leaders who offer the depth of comprehensive insights of Mark and Julia’s caliber,” said Humach CEO Tim Houlne.

Honeycutt most recently served as DoorDash’s Vice President of Support and Operations and previously was the Director of Consumer Operations and Global Outsourcing at Amazon. He also served as Senior Director of Global Service Delivery at Microsoft.

“Mark brings a unique and refreshing perspective to Humach,” said Houlne. “He’ll be bringing a client’s viewpoint to the table and providing a constructive perspective as we enhance our human agent capabilities and deploy the industry’s most advanced digital agents.”

Honeycutt’s deep customer experience includes managing an organization of more than 100,000 representatives, operating in more than 100 contact centers, and from 30 countries. Throughout his career, Honeycutt has leveraged technology to streamline the customer experience for employees and clients alike.

“My goal is to integrate Humach’s technology to create a greater customer and employee experience,” said Honeycutt. “Humach is working with some leading-edge partners in academia and the commercial sector to develop and deploy technology that is truly disruptive in the customer experience sector.”

Ochinero is joining Humach from Talkdesk where she served as global head of telco and reseller partner marketing. Previously, she led marketing at MAANA, an AI/ML SaaS platform that she launched on the Microsoft Azure Platform. She also held leadership marketing roles at Hewlett-Packard, and Nuance Communications where she led go-to-market strategies.

“Julia’s diverse background offers a truly distinctive approach to marketing in the customer experience sector,” said Houlne. “She has worked with early stage to FORTUNE 50 corporations to set them apart and distinguish their unique capabilities from their competitors.”

Ochinero is also active in the marketing community and will chair the Stevie Awards 2023 Website, Apps and Video Awards committee.

“Humach is at a key point in its growth journey,” said Ochinero. “I am inspired by its unique understanding of the contribution both the live and digital agent can offer in enhancing the customer experience for our clients and their customers.”


Humach simplifies and streamlines customer experiences for the world’s leading brands with agents and technology. With operations throughout the United States, Mexico, and Jamaica, Humach blends live agents, digital agents, and robust technology to allow businesses to focus on their core business operations. The company’s managed products and services augment existing contact center models using collaborative intelligence that leverages the strengths of both humans and machines.

Kevin Lightfoot


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