Expired quotes, turned into $6.4M in revenue.
How a leading cheerleading apparel supplier used a Humach AI-powered digital sales agent to re-engage past buyers and follow up on open quotes, more than doubling closed orders year over year.
Illustrative example
Key results at a glance
A leading cheerleading apparel and equipment supplier sells to schools and organizations through quotes, approvals, and purchase orders, and was losing revenue to past buyers who didn’t return and quotes that expired. Humach deployed an AI-powered digital sales agent that generated $6.4M in revenue, a 66% increase in closed sales, a 28% increase in lead conversion, and 112% more closed orders than the prior year.
Revenue generatedWith the digital agent
Increase in closed salesFrom re-engaged buyers and quotes
Increase in lead conversionThrough structured follow-up
Increase in closed ordersCompared with the prior year
Source: Humach client results.
Revenue wasn’t lost to competitors. It was lost to silence.
The supplier serves schools and organizations nationwide, and its sales run on quotes, approvals, and purchase orders. That process created two revenue gaps: past buyers who didn’t come back, and quotes that expired before an order was placed.
Revenue was being left behind
Manual outreach couldn’t keep up with the buying cycle.
- Past customers went quiet. Many buyers didn’t reorder year over year, so sales had to restart engagement.
- Quotes expired without follow-up. Quotes were valid for 30 days, but many stalled before purchase.
- Traditional outbound couldn’t scale. Peak-season volume and timing demands outpaced the team without adding headcount.
A digital revenue accelerator
The company partnered with Humach to deploy Jennifer Carter, an AI-powered digital agent, as an extension of its sales team. The result is consistent outreach at scale, with sales reps focused on customers who are ready to buy.
Four jobs, done consistently at scale
The digital agent handles the follow-up that busy sales teams can’t, then hands buyers to a rep at the right moment.
Bring past customers back
Reach past buyers with targeted promotions before they’d otherwise go quiet.
Close open quotes before they expire
Remind buyers with open quotes and give them a clear path to complete their order within the 30-day window.
A structured 21-day cadence
Contact every lead on a consistent schedule, with up to seven touchpoints.
Hand high-intent buyers to sales
Identify buyers who are ready and route them to sales representatives for faster closing.
Touchpoints
in a structured 21-day cadence
Better follow-up for buyers, better focus for sales
Timely outreach and a clear path to order
Past customers received timely, relevant outreach from a branded AI-powered digital agent, and buyers with open quotes received reminders and clear paths to complete their orders.
Consistent outreach without added headcount
Reps spent less time chasing unresponsive leads, high-intent buyers were routed to live reps for faster closing, and follow-up continued regardless of call volume or staffing constraints.
A repeatable revenue engine. The team gained a repeatable outreach model for campaigns, promotions, and customer segments, a more predictable pipeline in high-volume periods, and a foundation for expanding digital sales support, all while maintaining deal quality.
Humach helped this company turn dormant customers and expired quotes into a repeatable revenue engine.
Ready to recover the revenue in your pipeline?
We’ll show you how a Humach digital sales agent could re-engage your past customers and follow up on every open quote.
Explore more: Digital AgentsHigh-trust support case studyROI calculatorAll case studies
Questions about this case study
Quick answers about the digital sales agent and the results.
What is a digital sales agent?
A digital sales agent is an AI-powered agent that extends a sales team by handling outreach and follow-up at scale. In this case study, the digital agent, Jennifer Carter, re-engaged past customers, followed up on open quotes, and routed high-intent buyers to sales representatives.
How much revenue did the digital sales agent generate?
The digital agent generated $6.4M in revenue, with a 66% increase in closed sales, a 28% increase in lead conversion, and a 112% increase in closed orders compared with the prior year.
How does the digital agent follow up on quotes?
Quotes were valid for 30 days, and many stalled before purchase. The digital agent follows up on open quotes before they expire, sending reminders and giving buyers a clear path to complete their orders.
What outreach cadence does the digital agent use?
The digital agent contacts leads through a structured 21-day cadence with up to seven touchpoints, so every lead gets consistent follow-up.
Does a digital sales agent replace sales reps?
No. It identifies high-intent buyers and routes them to live sales representatives for faster closing, so reps spend less time chasing unresponsive leads and more time with customers ready to buy.
How did the digital agent help during peak season?
Follow-up continued regardless of call volume or staffing constraints, giving the company consistent outreach and a more predictable pipeline through high-volume periods without adding headcount.