What is Humach Labs?

Test customer experience AI, risk-free

Humach Labs is a controlled testing environment where organizations test, train, and optimize AI and automation on real customer scenarios before a full rollout. Programs typically run up to 6 months, with no long-term commitment until you’re ready.

  • Controlled environment
  • Up to 6 months
  • No long-term commitment
See it in action

Humach Labs in 75 seconds

  • Bypass organizational roadblocksSkip functional silos and multi-year IT roadmaps to incubate new CX strategies quickly.
  • Test in a live environmentHumach provides the agents, processes, and technology, so you don’t divert your own resources.
  • See results in real timeGet the analytics, data, and results to unify your enterprise around the customer journey.
  • Follow the path to full implementationYour live pilot comes with a customer lifecycle strategy and a technology roadmap.
Read the video transcript +

You’re an executive who wants to reduce labor and increase revenue and customer experience, but you’re limited by internal functional silos and IT roadmaps that push your initiatives out for multiple years. What if you had a solution that allowed you to bypass organizational roadblocks and incubate new customer experience strategies quickly? Now you do. Introducing Humach Labs. We provide all the necessary resources to test in a live environment, letting you see the results of your innovation in real time with our agents, processes, and technology. You don’t have to allocate many of your resources to testing new AI and automation solutions. Business doesn’t stop, but now you have the analytics, data, and results to seamlessly unify your enterprise around your customer journey. The results of your live pilot will guide you on the path to full implementation, along with a full customer lifecycle management strategy and a roadmap for future technology enablement, all before a typical implementation would even get started. Taking chance out of change. Humans plus machines. That’s Humach.

Innovation without the risk

The biggest risk is standing still

In today’s rapidly evolving AI landscape, innovation shouldn’t feel risky. Humach Labs helps you explore new technologies and methodologies with confidence: test solutions, measure real impact, and scale what works.

We minimize your risk while maximizing your ability to innovate.

  • 01

    Controlled

    Test in a simulation environment, not on your live customers.

  • 02

    Up to 6 months

    Long enough for a deep dive, short enough to move fast.

  • 03

    No commitment

    No long-term contract until you’re ready to scale.

  • 04

    Executive sponsor

    A Humach executive leads every program.

Every initiative, one route

The express line to full implementation

Silos and IT roadmaps can push CX initiatives out for years. Humach Labs connects every line of your business into one live pilot, so strategy, IT, sales, marketing, and hiring arrive at full implementation together.

United and successful customer experience
Subway-style map: nine business lines, including business strategy, research and development, marketing, sales, IT, production, website analytics, hiring, and finance, converge at the Humach Labs station, travel together through a live pilot and results, and arrive at full implementation. Humach LabsTestLive pilotReal customersResultsAnalytics + dataFull implementationScale what works
Measured on
  • AHT
  • Calls in queue
  • Hold time
  • Outstanding tickets
  • CSAT
  • NPS
How a Labs program works

Maximum confidence, minimal disruption

Every Humach Labs program follows four phases, from defining success to scaling what works.

  1. Phase 01 · Define

    Customized testing frameworks

    We define success metrics and KPIs with you, tailored to your goals and challenges.

  2. Phase 02 · Simulate

    Test viability with precision

    We simulate real-world scenarios in a controlled environment to measure performance, usability, and effectiveness.

  3. Phase 03 · Iterate

    Interactive feedback loops

    Regular check-ins, progress reports, and risk mitigation keep the program aligned, so we can pivot as needed.

  4. Phase 04 · Decide + scale

    Data-driven decisions

    You receive a full analysis with recommendations, and a seamless transition to full implementation if you move forward.

What’s included

Everything you need to launch a CX solution, risk-free

  • EXP-01

    Test solution viability with precision

    Simulate real-world scenarios to see how well a solution meets your needs, with concrete data on performance, usability, and effectiveness.

  • EXP-02

    Customized testing frameworks

    We collaborate with you to define success metrics and KPIs that align with your strategic objectives.

  • EXP-03

    Short-term engagements, long-term gains

    Programs typically run up to 6 months: enough time for thorough testing while you move quickly on opportunities.

  • EXP-04

    Interactive feedback loops

    Continuous evaluation, regular check-ins, and progress reports let us refine the approach based on real data.

  • EXP-05

    Risk mitigation strategies

    We identify risks early and build contingency plans to safeguard your investment.

  • EXP-06

    Expert guidance at every step

    Specialists versed in industry trends and best practices guide the testing process from start to finish.

  • EXP-07

    Data-driven decision making

    Each program ends with a comprehensive analysis of results and actionable recommendations.

  • EXP-08

    Seamless transition to full implementation

    Insights from testing carry directly into your implementation strategy, so you start strong.

Built-in support

The right tools, the right people

Technology partners

Access a wide partner network

Gain access to solutions and tools from Humach and our wide network of technology partners, then carry what works into full implementation.

Learn more
Business support + sponsorship

A Humach executive leads every program

Each Labs program has an executive sponsor for continuous accountability and visibility, from kickoff to final recommendations.

Start today
FAQ

Humach Labs questions, answered

Everything CX leaders ask before starting a Labs program.

What is Humach Labs?

Humach Labs is a controlled testing environment where organizations test, train, and optimize AI and automation on real customer scenarios before committing to a full rollout.

How long does a Humach Labs program last?

Humach Labs programs typically run up to 6 months. That gives enough time for thorough testing while still letting you move quickly on opportunities.

What can you test in Humach Labs?

You can test proposed customer experience solutions, such as digital voice agents, automation workflows, and new technologies, against real-world scenarios captured from your operations.

What do you receive at the end of a Labs program?

Each program ends with a comprehensive analysis of results, backed by data and metrics, plus actionable recommendations on whether and how to move forward with full implementation.

Do you need a long-term commitment to use Humach Labs?

No. Humach Labs is designed to minimize risk, so there’s no long-term commitment until you’re ready to scale what works.

Who leads a Humach Labs program?

A Humach executive sponsors every program for continuous accountability and visibility, supported by specialists and AI Whisperers who validate performance.