It may sound like science fiction, but in reality, the combination of humans + machines can have huge benefits for your business. Today’s customer demands instant service on their terms, whether it be on the web or through text, email, or voice. Humans + machines together provide a true end to end solution, covering all channels of communication. You can easily automate the simpler interactions, while maintaining the ability to escalate to a human for the more in-depth, complex inquiries. Your customers will take notice, as they can avoid waiting on hold for long periods of time for simple requests, and they will also be thankful that for those interactions that require the human touch, their needs will be met. It’s not humans vs machines, it’s humans + machines.