With so many functional areas involved in the customer life cycle, creating a unified customer experience strategy can be difficult. Determining who owns that strategy is the most critical place to start. Take the first steps toward overcoming a challenge that 72% of businesses face by reading our eBook ‘Who Owns Customer Experience?”.
Here's What's Inside
Customer experience means different things to each business sector, so the task of choosing a solution that works for everyone is equal parts difficult and critical– but with input from customer experience experts and research within the industry, that task just got a whole lot easier.
Statistics that demonstrate CX ownership misconceptions
Risks that disjointed CX processes present to your organization
An helpful to aligning cross-functional interests
Selecting a stakeholder to connect the entire customer journey
Experts break down their analysis of CX ownership
72% of CEOs say they're responsible for CX initiatives, but only 27% of their team agree
It’s the forward-thinking organizations who take ownership of the customer experience that stand out and win loyal customers over.
